SEOacademics

Get local: how to get on Google’s first results with Google Places

Posted on 10. Nov, 2010 by Frank.

Some days ago, Google released Places Search. Websites that are listed in Google Places (formerly Google Local/Google Maps) are now listed as the top search results for local searches: If you offer your products or services in a particular area, it is very vital that your website is listed in Google Places. How to optimize [...]

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Blekko: a new search engine with a new approach

Posted on 03. Nov, 2010 by Frank.

Blekko is a new search engine that started a public beta test some days ago after a development period of 2.5 years. Who are the people behind Blekko? Blekko cofounder and CEO Rich Skrenta was one of the founders of the Open Directory Project and cofounder of Topix. Blekko has about $20 million venture capital [...]

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What is better: PPC or SEO?

Posted on 28. Oct, 2010 by Frank.

Many webmasters are unsure whether they should advertise their website with SEO (search engine optimization) or PPC (pay per click advertising).

Actually, most commercial websites work best if you use both SEO and PPC. The exact mix depends on your goals.

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How your competitors can sabotage your website rankings

Posted on 27. Oct, 2010 by Frank.

Back to our newsletter archive Welcome to the latest issue of the Search Engine Facts newsletter. This week, we’re taking a look at possible ways how your competitors might sabotage your website. In the news: Yahoo updates its algorithm, click fraud reaches 15.8% and much more. Table of contents: Facts of the week Search engine [...]

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Google’s Matt Cutts: do not stuff your keywords

Posted on 27. Oct, 2010 by Frank.

Back to our newsletter archive Welcome to the latest issue of the Search Engine Facts newsletter. This week, we’re taking a look at Google’s view on keyword stuffing. In the news: Google introduces a new meta tag, a new way to find supplemental results, why you shouldn’t use XML sitemaps and more. Table of contents: [...]

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